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THE ROUND ROOM
ON THE TEST
Working with the client we striped back through internal and external perceptions of the business and how the component parts related to each other. We teased-out some key brand equities and re-established a set of brand values and behaviours. This provided a framework for the development of the various component parts of the business.
Linking the Greyhound Inn with its geography and one of its key equities was an obvious start point.
BRAND DEVELOPMENT. PRINT. DIGITAL. EXHIBITION & PACKAGING. INFOGRAPHICS